CGM2 625 — Sales Management and Negotiation Strategies

Application of principles and theories of sales management for large, medium, and small-sized enterprises. Focus on crystallizing a venture’s customer value proposition to develop effective sales strategies to achieve business and marketing objectives. Strategies for personal selling, team selling, and online and offline selling as well as B-to-B and B-to-C models.Business negotiation strategies.

• Credits: 3
• Faculty: School of Continuing Studies
• Department: Management & Entrepreneurship

Sections offered

• Section 771 (Lec), Wed 6:05-8:55 pm — 12 seats open