CMDC 646 — Global Digital Communication and Localization Strategies

Study and application of the analytical frameworks for strategic communication in a global context to outline a global communications plan that includes a localization strategy. Analysis of key concepts including globalization, internationalization, localization, translation and transcreation. Analysis of culture-specific content localization for different locales, as well as key considerations regarding technologies and channels, content and engagement, access, and usability of a product or service across cultures.

• Credits: 3
• Faculty: Graduate Studies
• Department: Technology & Innovation

Sections offered

• Section Cour 754 (Web), Mon 6:05-8:55 pm — 25 seats open