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CMR2 642 — Marketing Principles and Applications

Examination of the different aspects of marketing operations: the marketing concept, analysis and research of market opportunities, and the planning, implementation, and control of the marketing program (product, promotion, distribution, and pricing). Focus is on the general market environment and Canadian marketing institutions.

  • Credits: 3
  • Faculty: School of Continuing Studies
  • Department: Global & Strategic Comm.

Sections offered

  • Section 761 (Lec), Tue 6:05-8:55 pm — 65 seats open