McGill Course Finder
Ratings, difficulty and live seat counts for every course.
⌘K
Sort
—courses Rating Difficulty Reviews Seats

CMR2 643 — Marketing of Services

Review of the concepts, frameworks, and current trends in the marketing of services, including new creative products. Analysis of issues pertaining to the delivery of service excellence, effective communication, the highest quality, and loyalty. Focus is on service marketing in the private and public sectors.

  • Credits: 3
  • Faculty: School of Continuing Studies
  • Department: Global & Strategic Comm.

Sections offered

  • Section 791 (Lec), Fri 6:05-8:55 pm — 47 seats open