CMR2 648 — Marketing Research and Reporting

Review of statistics, with emphasis on key concepts required to understand and report marketing information. Overview of qualitative and quantitative data collection techniques and interpretation of secondary on-line research. Focus on Facebook and Google analytics and insights.

• Credits: 3
• Faculty: School of Continuing Studies
• Department: Global & Strategic Comm.

Sections offered

• Section 751 (Lec), Mon 6:05-8:55 pm — 34 seats open