CMR2 650 — Digital Marketing Management

Overview of digital and web-based marketing principles and areas such as social media, search engine optimization, search engine marketing, content marketing, email marketing, and e-commerce. Design of digital strategies to drive business growth.

• Credits: 3
• Faculty: School of Continuing Studies
• Department: Global & Strategic Comm.

Sections offered

• Section 781 (Lec), Thu 6:05-8:55 pm — 35 seats open