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CMRK 225 — Marketing Statistics and Research

Basic statistics for marketing research. Qualitative and quantitative data collection techniques, traditional and digital. Use of secondary on-line data: determining reliability, interpretation, analysis.

  • Rating: 5.00 out of 5 from 76 student reviews
  • Difficulty: 1.50 out of 5
  • Credits: 3
  • Faculty: School of Continuing Studies
  • Department: Global & Strategic Comm.

Sections offered

  • Section 751 (Lec), Mon 6:05-8:55 pm — 28 seats open