McGill Course Finder
Ratings, difficulty and live seat counts for every course.
⌘K
Sort
—courses Rating Difficulty Reviews Seats

CMRK 235 — Digital Media Marketing

Electronic marketplaces and their evolving role in Internet business. New channels of marketing, including social media, advertising and communication. Planning, executing, and managing e-commerce. Web analytics, customer analysis, search engine optimization, search engine marketing and issues of permission and privacy.

  • Rating: 5.00 out of 5 from 19 student reviews
  • Difficulty: 1.00 out of 5
  • Credits: 3
  • Faculty: School of Continuing Studies
  • Department: Global & Strategic Comm.

Sections offered

  • Section 781 (Lec), Thu 6:05-8:55 pm — 27 seats open