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CMRK 320 — Principles of Consumer Behaviour

Foundational and emerging concepts of consumer behaviour. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.

  • Credits: 3
  • Faculty: School of Continuing Studies
  • Department: Global & Strategic Comm.
  • Prerequisites: CMRK 200 and CMRK 225.