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CMRK 321 — Integrated Marketing Communications

Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media

  • Credits: 3
  • Faculty: School of Continuing Studies
  • Department: Global & Strategic Comm.
  • Prerequisites: CMRK 200 and CMRK 225.