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CMRK 322 — Basics of Service Marketing

Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.

  • Credits: 3
  • Faculty: School of Continuing Studies
  • Department: Global & Strategic Comm.
  • Prerequisites: CMRK 200 and CMRK 225.