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CMRK 430 — Marketing Applications

Integrative, capstone course: cultivating skills and techniques required for effective marketing planning. Application of theories and skills learned in previous courses. Situational analysis and problem-solving skills. Cases and marketing simulation.

  • Credits: 3
  • Faculty: School of Continuing Studies
  • Department: Global & Strategic Comm.
  • Prerequisites: CMRK 200, CMRK 225, CMRK 235, CMRK 320, CMRK 321, CMRK 322, CMRK 325, CPRL 221 and (CMRK 230 or CGMG 318)