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CPRL 225 — Social and Traditional Media Relations

Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.

  • Credits: 3
  • Faculty: School of Continuing Studies
  • Department: Global & Strategic Comm.