CPRL 610 — Public Relations Fundamentals and Theory

Introduction to the field and contexts of public relations. Comprehensive overview and application of the theoretical underpinnings of public relations and communications practice. Focus on systems theories (including complexity and cybernetics), behavioural science and theories of persuasion, public opinion, organizational communication and sensemaking, and organizational culture. Application of public relations theory such as the excellence theory and four models of public relations.

• Credits: 3
• Faculty: School of Continuing Studies
• Department: Global & Strategic Comm.

Sections offered

• Section Cour 764 (Web), Tue 6:05-8:55 pm — 2 seats open