CPRL 631 — Media and Influencer Relations

Analysis of the context in which the media operates. Examination of how to build and maintain relationships with those working in traditional (e.g., journalists) and digital media (e.g., influencers, bloggers), and generate publicity through media channels. Media training to prepare media spokespersons, media events including media conferences, preparing tools for communicating through the media, and media monitoring techniques. How to develop a comprehensive media strategy and design of accompanying communication tools.

• Credits: 3
• Faculty: School of Continuing Studies
• Department: Global & Strategic Comm.

Sections offered

• Section Cour 784 (Web), Thu 6:05-8:55 pm — 5 seats open