CPRL 691 — Communications Management and Strategy

Communications management and the development of public relations strategies in a real-world setting for internal and external audiences aligned to business goals, and related risks and opportunities. Cultivation of an awareness of organizations’ cultural, geographic and global contexts, and of audience diversity. Overview of advising organizational leaders on communications and management thereof.

• Credits: 3
• Faculty: School of Continuing Studies
• Department: Global & Strategic Comm.