INSY 448 — Text and Social Media Analytics

Name: INSY 448 — Text and Social Media Analytics
Rating: 5.0 (1 reviews)

The unlimited opportunities that exist today to leverage the power of user generated content analytics, focusing on questions ranging from strategic to operational matters pertaining to a firm’s social media initiatives, metrics to capture relevant outcomes, and predictive analysis to link social media chatter to business performance.

Rating: 5.00 out of 5 from 1 student reviews
Difficulty: 2.00 out of 5
Credits: 3
Faculty: Desautels Faculty Management
Department: Management
Prerequisite(s): INSY 336, or permission of the instructor and approval of the BCom Program Office.