MGCR 352 — Principles of Marketing

Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

• Rating: 3.68 out of 5 from 2921 student reviews
• Difficulty: 3.03 out of 5
• Credits: 3
• Faculty: Desautels Faculty Management
• Department: Management
• Taught by: Clarice Zhao, Ernan Haruvy, Fabienne Cyrius, Vivek Astvansh

Sections offered

• Section 001 (Lec), Mon Wed 8:35-9:55 am — 1 seats open
• Section 002 (Lec), Tue Thu 4:05-5:25 pm — 1 seats open
• Section 003 (Lec), Tue Thu 1:05-2:25 pm — 0 seats open
• Section 004 (Lec), Tue Thu 10:05-11:25 am — 0 seats open
• Section 005 (Lec), Tue Thu 4:05-5:25 pm — 0 seats open
• Section 006 (Lec), Tue Thu 8:35-9:55 am — 1 seats open
• Section 007 (Lec), Tue Thu 11:35 am-12:55 pm — 0 seats open