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MRKT 351 — Marketing and Society

The social issues and concerns affecting marketing management are examined and the two way relationship between marketing and social change is explored. Particular attention is paid to consumerism, government regulation in marketing, corporate social responsibility, social marketing and marketing role in a conserve society.

  • Rating: 5.00 out of 5 from 228 student reviews
  • Difficulty: 3.00 out of 5
  • Credits: 3
  • Faculty: Desautels Faculty Management
  • Department: Management
  • Prerequisite: MGCR 352