MRKT 354 — Marketing Strategy

Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.

• Rating: 3.61 out of 5 from 306 student reviews
• Difficulty: 2.94 out of 5
• Credits: 3
• Faculty: Desautels Faculty Management
• Department: Management
• Taught by: Clarice Zhao
• Prerequisite: MGCR 352

Sections offered

• Section 001 (Lec), Tue Thu 11:35 am-12:55 pm — 1 seats open
• Section 002 (Lec), Tue Thu 2:35-3:55 pm — 17 seats open