MRKT 355 — Services Marketing

Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.

• Rating: 4.80 out of 5 from 115 student reviews
• Difficulty: 3.02 out of 5
• Credits: 3
• Faculty: Desautels Faculty Management
• Department: Management
• Taught by: Mary Dellar
• Prerequisite: MGCR 352

Sections offered

• Section 001 (Lec), Mon Wed 10:05-11:25 am — 1 seats open