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MRKT 357 — Marketing Planning 1

Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs.

  • Rating: 4.13 out of 5 from 285 student reviews
  • Difficulty: 3.67 out of 5
  • Credits: 3
  • Faculty: Desautels Faculty Management
  • Department: Management
  • Prerequisite(s): MGCR 352