MRKT 438 — Brand Management

Looks at the decisions a brand manager in a major consumer goods company takes. It examines, in particular, the breakdown of advertising and sales promotion expenditures. It looks at the short term nature of the decisions taken. It will concentrate on the vast amount of new information available to brand managers today, especially in the form of scanner data.

• Rating: 3.71 out of 5 from 133 student reviews
• Difficulty: 3.43 out of 5
• Credits: 3
• Faculty: Desautels Faculty Management
• Department: Management
• Taught by: Mary Dellar
• Prerequisite: MGCR 352

Sections offered

• Section 001 (Lec), Tue Thu 11:35 am-12:55 pm — 0 seats open
• Section 002 (Lec), Tue Thu 1:05-2:25 pm — 2 seats open