MRKT 440 — Marketing Analytics

Analytic techniques available to marketing managers including practice with actual data sets to use the techniques. Topics covered will include customer and product analytic models, digital marketing, and marketing resource allocation.

• Rating: 1.68 out of 5 from 40 student reviews
• Difficulty: 2.95 out of 5
• Credits: 3
• Faculty: Desautels Faculty Management
• Department: Management
• Taught by: Yu Ma
• Prerequisite: MGCR 352

Sections offered

• Section 001 (Lec), Thu 11:35 am-2:25 pm — 5 seats open
• Section 002 (Lec), Wed 11:35 am-2:25 pm — 4 seats open