MRKT 451 — Marketing Research

Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.

• Rating: 2.96 out of 5 from 420 student reviews
• Difficulty: 2.68 out of 5
• Credits: 3
• Faculty: Desautels Faculty Management
• Department: Management
• Taught by: Myung-Soo Jo
• Prerequisites: MGCR 352 and MGCR 271

Sections offered

• Section 001 (Lec), Tue Thu 2:35-3:55 pm — unknown seats open
• Section 002 (Lec), Tue Thu 10:05-11:25 am — 14 seats open