MRKT 452 — Consumer Behaviour

A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

• Rating: 3.31 out of 5 from 551 student reviews
• Difficulty: 3.21 out of 5
• Credits: 3
• Faculty: Desautels Faculty Management
• Department: Management
• Taught by: Dennis Sakalauskas
• Prerequisite: MGCR 352 or permission of Instructor and approval of the BCom Office

Sections offered

• Section 001 (Lec), Tue Thu 10:05-11:25 am — 0 seats open
• Section 002 (Lec), Tue Thu 4:05-5:25 pm — 7 seats open