MRKT 453 — Advertising and Media

Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.

• Rating: 3.67 out of 5 from 114 student reviews
• Difficulty: 2.67 out of 5
• Credits: 3
• Faculty: Desautels Faculty Management
• Department: Management
• Taught by: Vivek Astvansh
• Prerequisite(s): MGCR 352

Sections offered

• Section 001 (Lec), Tue Thu 8:35-9:55 am — 11 seats open