MRKT 459 — Retail Management

Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.

• Rating: 4.92 out of 5 from 233 student reviews
• Difficulty: 3.50 out of 5
• Credits: 3
• Faculty: Desautels Faculty Management
• Department: Management
• Taught by: Marie Josee Lamothe
• Prerequisite: MGCR 352

Sections offered

• Section 085 (Lec), Tue Thu 1:05-2:25 pm — 13 seats open