MRKT 483 — International Marketing Management

Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

• Rating: 3.89 out of 5 from 171 student reviews
• Difficulty: 2.89 out of 5
• Credits: 3
• Faculty: Desautels Faculty Management
• Department: Management
• Taught by: Dennis Sakalauskas
• Prerequisites: MGCR 382 and MGCR 352

Sections offered

• Section 001 (Lec), Mon Wed 4:05-5:25 pm — 8 seats open