MRKT 652 — Competitive Marketing Strategy

Name: MRKT 652 — Competitive Marketing Strategy
Rating: 5.0 (19 reviews)

Analyzing marketing actions from a competitive perspective and designing marketing strategies following a customer-centric philosophy. It combines case study methodology with competitive simulations to deliver a high-impact experience that demonstrate the results of marketing actions in different competitive scenarios.

Rating: 5.00 out of 5 from 19 student reviews
Difficulty: 3.00 out of 5
Credits: 3
Faculty: Graduate Studies
Department: Management