MRKT 658 — Marketing Intelligence

Marketing intelligence is essential for maximizing returns on marketing investments. This course covers the cutting edge techniques and tools available for generating marketing intelligence and provides practice on how to leverage this knowledge to make effective marketing decisions. Lectures and case study format is followed.

• Rating: 4.00 out of 5 from 19 student reviews
• Difficulty: 3.00 out of 5
• Credits: 3
• Faculty: Graduate Studies
• Department: Management
• Taught by: Vivek Astvansh

Sections offered

• Section 025 (Lec), Tue 11:35 am-2:25 pm — unknown seats open