MUPD 200 — Introduction to Music Marketing

Name: MUPD 200 — Introduction to Music Marketing
Rating: 4.33 (57 reviews)

Business models for monetizing music effectively in the digital era; music marketing fundamentals; music value chain; traditional and new marketing tools; publicity, advertising and promotion; the e-press kit; touring and merchandising; online distribution; social network marketing strategies; rebirth of video content; viral marketing; marketing for subscriptions, wireless; global perspectives.

Rating: 4.33 out of 5 from 57 student reviews
Difficulty: 2.00 out of 5
Credits: 3
Faculty: Schulich School of Music
Department: Music Research