RETL 611 — 360-Degree Customer Insight
Key customer concepts and frameworks such as choice models, judgment heuristics, satisfaction models, brand equity models, and theories of persuasion; including cutting edge data analytics relevant to customers such as marketing experiments, observational analysis, physiological/neurological responses, online sentiment, and satisfaction modeling.
- Credits: 3
- Faculty: Graduate Studies
- Department: Management
- Taught by: Mary Dellar
Sections offered
- Section 095 (Lec), Thu 2:35-5:25 pm — 6 seats open