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RETL 631 — Digital Media Marketing

Fundamentals of marketing communications and advertising. Setting budgets and media allocation. Strategic objectives for digital media communications. Storytelling and creative content. Paid, owned, and earned media. Metrics and productivity. Controlled and quasi-experimentation. Launching digital multi-media campaigns and monitoring their performance.

  • Credits: 3
  • Faculty: Graduate Studies
  • Department: Management
  • Taught by: Carl Boutet

Sections offered

  • Section 095 (Lec), Mon 8:35-11:25 am — 13 seats open